Safr Welcomes Founder and CEO of Nature Knows, Inc., Andrea Watson to the Board

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Nature Know is exciting to share that our Founder and CEO, Andrea Watson has a new global role to help further build Nature Knows leadership and credibility.

Safr, the new women-focused ridesharing service, today announced Andrea Watson as a member of their Board of Directors.

As a member of the Board of Directors, Watson will continue building the brand and operation as they close their second round of funding and expand into the United States and globally.

“We are excited to welcome Andrea Watson to our Board of Directors,” says CEO and President of Safr. Syed Gilani. “Andrea’s executive leadership experience in the Canadian business community will be invaluable to our growth.”

Watson is no stranger to business initiatives with social messages. An entrepreneur and leader in the foodservice industry, Watson is a founder and CEO of Nature Knows Inc., a socially and ecologically responsible company that provides healthy, sustainable produce packed only in their unique recyclable snack boxes and compostable pouches. Nature Knows was honored with the DUX Grand Prix award as Top 10 innovative product for 2019.

Andrea’s experience encompasses 25 years of roles within sales, marketing, training, product development and distribution within top CPG companies. She has always been passionate about giving back, supporting her community and industry. A past president of CAFP, Andrea helps to elevate young professionals as they embrace careers within Foodservice and Hospitality, assists with causes such as Easter Seals with Friends of We Care and Providence Healthcare Foundation, and supports both women in business and fellow mothers as entrepreneurs.

“I am thrilled to join the Safr team to both support and encourage a safer world for women, their families and loved ones with a full-service experience like no other,” shares Andrea Watson. “Safr will bring a much-needed total lifestyle benefit for women that will be unparallel in the industry.”

You will find Andrea actively supporting her peers with groups such as Healthy Moms Toronto, Canadian Women in Food ( CWIF), Moms TO, Women in Tourism & Hospitality (WITH), and West End Women’s Network. Andrea is currently nominated as a top finalist with Moms TO for CEO/Corporate Mom of the Year category.

Safr has launched in several cities in the U.S. and globally. Wherever women go and whatever they are doing, Safr wants to be a part of their lives and help make them easier.

About Safr

Safr is aiming to economically empower women everywhere. Safr drivers are personally vetted and undergo comprehensive background checks in criminal and motor vehicle history, so their riders can have peace of mind knowing they meet the Safr standard. Safr’s in-ride security features make sure their riders arrive at their destination safely, or immediate assistance will be on the way. Their drivers are also paid more than the industry standard and are incentivized to provide best in-class service. Every time you ride with Safr, you are helping to empower a like-minded driver and support women, children and communities.

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